Coffee Tasting Events Give Three Lucky Cities a Free Morning Pick-Me-Up
HOUSTON, Texas (ContentDesk) June 29, 2005 -- On three consecutive Thursday mornings in May, Nescaf? Taster's Choice handed out samples of its instant coffee concoctions to passers-by in San Antonio, Baltimore and Hartford with help from local radio stations, Ad Results, Ltd., and the Eleven Agency.On May 5th Nescaf? Taster's Choice set up tables and tents in San Antonio's downtown IBC Plaza. From 7:30 a.m. to 10:00 a.m., over 750 people stopped by for free cups of fresh coffee, and creations like Cappuccino Chills and Java Brownies, all made using Nescaf? Taster's Choice 100% pure instant coffee granules. Local country radio station, KAJA, brought out their "Man on the Street," Cactus Lou, to broadcast from the event.
The "Tastes of Nescaf? Taster's Choice" saw an even larger turnout in Baltimore on May 12.
An estimated 3,000 showed up to taste and smell the selection of free samples at the corner of Pratt Street and Light Street in the Inner Harbor. Mix 106.5's Kenny Campbell was on hand to play music and promote the event with live call-ins to co-host JoJo Girard back in the studio.
Hartford's event brought out the biggest number of samplers, with 3,700 showing up to the Old State House Square on May 19th. Music from WDRC-FM "Hits of the 60's and 70's" set the morning's mood. Like the other events, not only did participants get to try a variety of treats made with Nescaf? Taster's Choice, but they all walked away with a 2-week supply of instant coffee to use.
The primary goal of the "Tastes of Nescaf? Taster's Choice" events was to convince coffee drinkers to rediscover how good instant coffee can be. Nescaf? Taster's Choice prides itself on being real coffee made with a superior blend of beans that you can brew right in your cup. They also wanted to emphasize that Nescaf? Taster's Choice can be used to make a variety of coffee-flavored drinks and desserts like Caramel Caf? Lattes or Chocolate Mudslide Frozen Pies.
All three tasting events were coordinated by The Eleven Agency, a sales and marketing agency out of Irvine, California.
Ad Results, Ltd.
of Houston, the media-buying agency for the Nescaf? Taster's Choice live personal endorsement radio campaign, facilitated the radio station appearances and on-air promotions. For additional information on Nescaf? Taster's Choice and for drink and dessert recipes visit tasterschoice.com. Products are available at most grocery stores.
About Ad Results, Ltd.:Ad Results, Ltd. is a full-service advertising agency specializing in live personal endorsement radio.
Ad Results Ltd. works with well over 700 radio stations and more than 1,000 local radio personalities across the country to promote a wide range of products.Contact:Ashley Deaton, Director of Public RelationsAd Results, Ltd.713-783-1800www.adresultsinc.com.
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Coffee > Venezuelan Coffee
Springwater Woodcraft Announces the Release of a Brand New Coffee Table Design Called the "Cannington" That Is Both a Coffee Table and a Fancy Display Case
Today the prayers were answered for those with collections to display but lack the space to show them. This new, traditional sized coffee table, called the "Cannington" was designed with collectible conscious people in mind. What sets this coffee table apart from others on the market is the unique 22"x 31"x 4 1/2" glass display case built right into the top of the table. The space is big enough (over 3,000 cubic inches) to hold anything from jewelry to beanie babies to glassware to salt & pepper shakers.
The top itself is made of 5/16" thick heavy-duty glass.
It's easy to use.
Just lift the top off its four safety pegs and put your valuables in the display case. Once secured on the safety pegs the top will not slide off or become dislodged.
The suggested retail of this product is $249.
The "Cannington" is 27" wide by 36" long by 18" high.
Built in North America and it comes with a full 1-year warranty against breakage.
The...
Coffee > Springwater Woodcraft Announces the Release of a Brand New Coffee Table Design Called the "Cannington" That Is Both a Coffee Table and a Fancy Display Case